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SuccessAll high performance individuals have coaches – athletes, artists, actors, singers, and, not least, leaders. In fact, everyone who aspires to something worthwhile, or remarkable, has a coach. Olympians would never win medals without a coach. At the very highest level of performance, many athletes and leaders work with multiple coaches, who, in turn, support the leader or athlete in excelling in different aspects of their activities. (see Lance Secretan’s blog about this).

There are many different approaches to executive coaching.  And there are many different types of executive coaches, many of whom follow different protocols or specialize in specific areas, such as managerial performance or life coaching.

At its best, executive coaching is a holistic and transformational experience, touching every aspect of the leader’s life—professional, personal, intellectual, technical, emotional, physical, spiritual and social.  This is because separating these aspects of ourselves, and working on them independently, is based on the illusion that they are separate.  In reality, these “separate” aspects of our lives are ONE—if we touch any one of them, we touch them all.

A successful executive coach helps a client to achieve four outcomes:

  1. Personal growth, mastery and excellence
  2. Transformation
  3. Success (an external measure), and
  4. Joy (an internal measure)

An effective coach helps the client to change their own lives, the lives of others, and the world. Here is how it works.

Great coaches inspire. A coach develops an ongoing partnership that inspires others towards improved performance, greater quality and fulfillment in their personal and professional lives. All great athletes have coaches – they wouldn’t be great without them – and greatness in life is no different. Coaches listen, observe and advise others based on their own experience and wisdom. They honor and support the sacredness, creativity and resourcefulness of those they coach. Coaching is an act of love and service.


From “Inspire; What Great Leaders Do“, by Lance Secretan, page xxxiii


If you would like more information about Executive Coaching, please contact us.